Does OnePlus return to its roots? The company started as a "flagship killer", very well-equipped smartphones at a low price. You are now miles away from that.
In the meantime, OnePlus has also reached the 1,000 euro mark with its flagship. Many fans of the first hour no longer think so well and have turned away. OnePlus is struggling with weak sales in Germany and many other countries.
In addition to the OnePlus 8 and the OnePlus 8 Pro, there will soon be a third model, which should be cheaper than the two flagships. In an interview with FastCompany , OnePlus’ CEO Pete Lau promised that they would continue to work on affordable models.
You want to offer "more people access to OnePlus products" , and that is only possible at a cheaper price. Of course you won’t give up the flagships for that, but with a cheap model you want to win new customers.
Pete Lau confirmed that the low-cost model is planned to be launched in India, but it cannot be ruled out that the model will also be launched in Europe and America.
India is the most important market for OnePlus, so they will try to win even more customers with a cheap OnePlus smartphone. It remains to be seen whether the strategy will prevail.
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